Ready to Build a Luxury Design Business That Attracts High-End projects with Premium Rates?

Join today and discover the proven steps to transform your interior design business into a high-end powerhouse—without the overwhelm.

Are you ready to take your design business to the next level but unsure how to break into the luxury market? Maybe you’ve been working hard but still feel stuck with clients who undervalue your expertise or struggle to set prices that reflect your worth.

Imagine having a roadmap that shows you exactly how to attract high-end clients, confidently charge premium rates, and create an unforgettable experience that keeps them coming back.

It's time to elevate your design business & step into the luxury market with confidence.

i know you're ready

REGISTER NOW

find your dream clients now!

8 learning modules!

Here’s What You’ll Walk Away With After This COURSE:

The complete step-by-step proven blueprint to growing a high-end design business that attracts affluent clients, elevates your rates, and delivers an unforgettable experience — without the overwhelm.

Attract Affluent Clients Who Value Your Expertise

Confidently Set Premium Rates That Reflect Your Value

Deliver a Five-Star Experience That Drives Referrals and Repeat Business

Welcome to

the luxury design business blueprint

Build the High-End Design Business of Your Dreams: Effortlessly Attract Affluent Clients, Confidently Set Premium Rates, and Deliver a Five-Star Experience Every Time!

Ready to Build the Luxury Design Business of Your Dreams?

Let's Do This Together

Imagine where your business could be in just a few months—working with high-end clients, confidently charging premium rates, and creating an experience clients rave about. Don’t wait to make your dreams a reality.

Learn where to find high-end clients and how to position your brand to appeal to them, creating a steady stream of ideal clients who seek out your services

Result #1

Master the art of pricing in the luxury market with my step-by-step approach, so you never feel underpaid or undervalued again

RESULT #2

Implement processes that make every luxury project smooth, efficient, and memorable, ensuring clients return and recommend you to others.

RESULT #3

Here's exactly what you will learn:

is this COURSE for?

Who

Are ready to attract affluent clients and elevate YOUR business to the luxury market.

Want to confidently set and receive premium rates for YOUR expertise.

Are looking to create a seamless, high-quality experience that leaves clients raving.

The Luxury Design Business Blueprint is perfect for interior designers who…

If you’re ready to take control of your business and transform it into a luxury brand, this course is for you

join the PROGRAM now!

The behind the biz.

face

John mcclain

luxury interior designer & design business coach

You might know me from social media, my popular podcast The Designer Within, or my coffee table book by the same name. However you found me, I’m thrilled you’re here!

As the owner of a multi-7-figure, multi-coastal interior design firm with 15 years of experience, I know firsthand what it takes to build a profitable business in the luxury design market—and I’m obsessed about sharing those strategies with YOU.

In this exclusive masterclass, I’m pulling back the curtain on the exact steps that helped me attract affluent clients, confidently set premium rates, and streamline my business into a thriving, high-end brand. Whether you’re looking to break into the luxury market or elevate your current business, this masterclass is designed to give you the tools and strategies you need to succeed.

I can’t wait to help you build the design business of your dreams. Let’s do this together!

xo,
John

Meet John

Jane & John

Weddings

Engagements

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3 Set profitable rates confidently and learn how to structure proposals that align with luxury market standards.

Establish your brand identity, curate an impressive portfolio, and build an online presence that appeals to high-end clients.

Learn proven strategies for attracting affluent clients and creating a referral network with industry partners.

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Inside This "no-fluff" COURSE, You’ll Learn:

Implement streamlined workflows that reduce stress and allow you to focus on creativity and high-level service.

Use digital tools to streamline design, marketing, and client management.

Create an exceptional client experience, from onboarding to project completion, to build loyalty and drive referrals.

Find, manage, and scale the right team and vendors for sustainable growth.

Tie everything together and create a clear roadmap for your business growth.

Building Your Luxury Brand Foundation

High-End Client Attraction & Marketing

Premium Pricing & Profitable Proposals

Streamlining Operations for Efficiency

LEVERAGING TECHNOLOGY & TOOLS

Delivering a Five-Star Experience

Building and Managing Your Dream Team

Your Personalized Business Action Plan

This isn’t just a generic business ccourse. The Luxury Design Business Blueprint is laser-focused on helping you break into or grow in the luxury interior design market.

It’s packed with actionable strategies, tools, and insider tips you can implement immediately. Whether you’re just starting to target high-end clients or looking to refine your approach, this mastermind will provide the clarity and confidence you need.

elevate your business today!

TEMPLATES

No-FLUFF

Lifetime access

Actionable strategies, tools, and insider tips you can implement immediately

ready-to-use templates that simplify pricing, proposals, and client management

The Course & all downloads will be yours to keep

Ideal Client Persona Worksheet
A template to help participants define their ideal high-end client, including demographics, psychographics, and preferences.

Premium Proposal Template
A professionally designed template for creating impactful proposals that reflect their brand’s luxury appeal and value.

Client Onboarding Checklist
A step-by-step guide to onboarding clients seamlessly, ensuring a professional start to the relationship.

Referral Network Strategy Guide
A downloadable guide outlining how to identify, build, and nurture a high-end referral network with key industry partners.

Social Media Content Planner
A monthly template to plan content designed to attract affluent clients, complete with prompts for showcasing luxury projects.

Customizable FF& E
A spreadsheet template for managing project components for you and your clients.

Brand Positioning
A worksheet to help clarify your mission statement in order to refine your messaging for the luxury market.

Client Experience Journey Map
A visual template to map out each stage of the client journey, from onboarding to project completion, highlighting touchpoints for adding luxury value. It's my complete Full Service Client Project Journey System!

Email Sequence Templates
Pre-written emails for nurturing leads, following up with clients, and requesting testimonials or referrals.

Action Plan Worksheet
Worksheets guiding you through actionable steps to implement what you learned during the lessons in each module.

Scope of Work Template
A customizable document for outlining project details, timelines, and deliverables in a professional manner.

Implementation
After you complete the entire course, I will arm you with implementation guidelines to start putting your newfound knowledge to work!

LOOKING FOR DOWNLOADS & TEMPLATES?
Here are just some of what you will find inside this course!

let's talk

pricing

$497

register now!

HERE'S WHAT YOU GET:

TRAINING FROM AN EXPERT
A step-by-step walkthrough of the proven strategies to attract high-end clients, set premium rates, and deliver a five-star experience from someone who knows the ins and outs of our industry at this level.

CUSTOMIZABLE TEMPLATES & TOOLS
Downloads & Templates Galore to help you implement fast and easy!

ACTION PLAN WORKSHEETS
Downloadable worksheets to help you map out and execute the strategies taught in each lesson.

INSIDER TIPS & SECRETS
Expert advice based on my 15+ years of running a multi-7-figure luxury design firm. 8 Video Learning Modules!

BONUS!

For a limited time, all new enrolled students will receive my Designer calculator completely FREE!
($297 value)

Calculate your flat fees with ease & accuracy ensuring you make a profit on your luxury projects

still have

What if I'm A NEW INTERIOR DESIGNER?

Even Better! This course will start you out on the right path to finding and working with luxury clients.

Absolutely. This evergreen course is designed to provide a clear roadmap, no matter where you’re starting from.

Just come ready to learn and take notes! You’ll also receive templates to help you implement the strategies after the class.

Yes! The course is designed to be actionable, with clear steps, tools, and templates you can use immediately to start attracting high-end clients and upleveling your business.